Brand Guide
Introduction
Welcome to the Phoenix Sober Living Brand Guidelines, designed to provide a comprehensive framework for effectively representing our brand identity. These guidelines ensure consistency and coherence across all brand touchpoints, enabling us to communicate our values, personality, and unique offerings to our target audience.
Our brand guidelines empower us to connect with our audience, establish a strong presence, and tell our unique story. By maintaining consistency and adhering to these guidelines, we can cultivate trust, showcase our offerings, and foster loyalty. Let these guidelines be our compass as we build and evolve our brand, leaving a lasting impact on our audience.
Our Brand Platforms
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We provide the best transitional home environment in the Southwest.
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We provide safe, accountable, and structured transitional home environments for residents to cha.e and thrive
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We are the last house on the block and we are here to save lives.
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We are a growing network of transitional houses across the Southwest United States.
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Our integrity, healthy communication, and trust create role models for residents to believe in their ability to recover.
WHO WE ARE
Direct. Honest. Vulnerable. Real.
The difference between spirituality and religion: people that don't want to go to hell and people that have been to hell and back and don't want to go there again.
Behavior: “How we act”
House Managers walk the walk and set the expectations for the other residents. We don’t take anything personally. We are matter-of-fact, drama-free, and causal.
Tone of voice: “How we talk”
We are direct in our communication. Our straightforward approach is what’s expected. We are very clear with standards. Single-minded determination comes standard.
Logo & Usage
Logomark
This icon represents everything that Phoenix Sober Living stands for. The phoenix is also a pathway leading to the home. The wings of the phoenix represent connection, growth, sun rays, and love. The communities that we serve are all conencted.
Logotype
Our name is typeset in a straightforward monospaced font, similar to that of a typewriter. With a legacy of functionality, romance, and literary seriousness, writers and journalists have used typewriters to great effect. No formatting, no typographic styling: just the writer and their words. It’s a humble, beautiful object. It is an honest machine, it does exactly what you tell it.
Logo Lockup
The lockup of our logomark and logotype consists of the name as the base and the mark atop. Because this is center-aligned, this creates a triangular focal point directing the attention to the head of the phoenix. The body of the bird also aids in this and allows the design to be well balanced.
Primary Logo
Our primary logo lockup is intended to be used everywhere we can. The logomark rests atop the logotype as the foundation, which emphasizes PSL as the pathway to healing, freedom, and recovery.
Alternate Logo
This orientation is primarily used for social media avatars and environments where the size of the logo is very small. This allows for the focus to be on the logomark.
Colors
Sage Green
HEX: #8BB09E
RGB: 139, 176, 158
CMYK: 48, 18, 41, 0
Charcoal
HEX: #202A33
RGB: 32, 42, 51
CMYK: 82, 69, 56, 61
Sedona Red
HEX: #E17865
RGB: 225, 120, 101
CMYK: 8, 65, 59, 0
Color Palette
Cream
HEX: #FFFBEE
RGB: 255, 251, 238
CMYK: 0, 1, 6, 0
Image Style
Below is a sampling of image styles that we use in design. When using photography, make sure to use lots of natural light and sun. This communicates a sense of hope and connection with the “new day.”
When using people, allow the setting to feel relaxed and peaceful. Do your best to capture the subject in natural light.
When considering what to shoot, think of our color palette and search for ways to incorporate similar hues into the shots. Sage greens, clay reds, and warm light tones make for a great combination.
Enjoy these guidelines and how to know and use our brand.
Everything within this page is intended to serve our organization and maintain the highest quality in all of our communication. In doing so, we can ensure that the people we serve will recognize the best and know what sets us apart. Using our brand elements properly provides a solid foundation for all the work that we do in the community.